ScribbleLive is the world's leading content experience platform. ScribbleLive help brands, sports and media organizations manage the full lifecycle of their content. With ScribbleLive, you can ideate, plan, create, distribute and measure your content for any stage of the buyer's journey. ScribbleLive can help make content your competitive advantage and is trusted by over 1,200 customers including Oracle, Red Bull, the NBA and Microsoft. For more information, please visit Scribble’s website.
ion’s enterprise interactive content SaaS platform and services empower modern marketers to engage, convert and profile higher quality leads using code-free, data-driven interactivity. ion’s interactive experiences exceed high user expectations by delivering engaging and personal content responsively designed across all devices —mobile, tablet and desktop. For more information, please visit Ion’s website.
Toronto, Ontario. September 21, 2017 - Madison Park Group is pleased to announce that its client, ScribbleLive, the leading SaaS-based content experience platform, has acquired ion interactive, an interactive content creation platform. Madison Park Group acted as the exclusive financial advisor to ScribbleLive.
ScribbleLive CEO Vince Mifsud commented:
“The Madison Park team has been mission critical to our success since we first engaged them in 2015. Their expertise in the content technology landscape has been invaluable in guiding strategic evaluation of acquisition targets. From day one their team has felt like a direct extension of the ScribbleLive organization.”
ScribbleLive's platform helps companies plan, create, distribute and measure content, powered by data science to deliver highly effective content. ScribbleLive's platform is used by brands, media, agencies and sports organizations globally. ScribbleLive is backed by institutional investors including OpenText Enterprise Apps Fund, Rogers Ventures, Summerhill Venture Partners and Georgian Partners.
The addition of ion interactive will further ScribbleLive’s efforts to deliver e a wide range of content forms including content marketing, sales enablement, customer retention, live blogging, fan engagement, employee engagement and corporate communications. As part of ScribbleLive's content experience platform, ion interactive gives marketers and content-focused teams new capabilities and opportunities to manage interactive experiences. In particular, ScribbleLive's content creation capabilities - with it's Visually network of 1,500+ creative professionals - will help customers supercharge their interactive content, across a wide range of formats and experiences.
Madison Park’s Michael Magruder has advised ScribbleLive on two acquisitions to date. Michael commented on the partnership:
“We are thrilled with the success we have built with the ScribbleLive team. The last several years we have witnessed firsthand the rapid proliferation of point solutions within the marketing technology landscape and the impact on the broader marketplace. We hold a vision that many of these point solutions need to be consolidated under a best-in-class brand and believe ScribbleLive is superbly positioned to be that platform. We look forward to further pursing this shared vision as ScribbleLive continues on its path to becoming the undisputed market leader.”