Informz is a leading provider of email marketing and marketing automation solutions for associations and nonprofits. The company's powerful email marketing platform, marketing automation tools and expert services, are built to help nonprofits and associations tell compelling stories, create real connections and drive real results. Over 1,400 organizations have chosen Informz and consistently rank the company #1 in client satisfaction. For more information, please visit Informz's website.
About Higher Logic
Higher Logic is an industry leader in cloud-based community platforms. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions and stay connected. The company's goal is to help organizations with deeper engagement and meaningful interactions for members, customers and prospects. For more information, please visit Higher Logic's website.
Saratoga Springs, NY – October 16, 2017 – Madison Park Group is pleased to announce that its client, Informz, the leading provider of digital engagement solutions for the associations market, has been acquired by Higher Logic, a provider of community engagement solutions. Higher Logic is backed by software growth equity firm JMI Equity.
CEO Joe Tyler commented on the transaction:
"Madison Park Group was fantastic to work with during the sale of Informz. They laid out the process, helped us to get everything together, set a strategy to maximize our value and led the successful negotiation. I would highly recommend them.”
As the leader in association engagement technologies, Informz provides a powerful suite of email marketing and marketing automation solutions. Informz has over 1,450 clients, counting many leading associations in its expansive client base.
Jonathan Adler, Managing Director at Madison Park Group commented:
"Joe and his team recognized the unique requirements of associations in communicating and engaging with their members and successfully built Informz into the clear market leader. Informz's industry-leading suite of email marketing and marketing automation solutions combined with Higher Logic's community-centric engagement approach is well-positioned to continue providing associations with highly impactful solutions.”
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