MarTech Market Update – 2022

Madison Park Group actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data ecosystems. We are particularly interested in the rapid development of several trends:

• Brands are navigating a more demanding, omnichannel engagement landscape with greater consumer demand for personalized experiences

• Marketers are tying their once disparate data silos through CDPs to build more unified views of the end consumer

• The proliferation of social media properties is leading to multi-faceted engagement strategies, including social listening, media monitoring, planning and eCommerce

• The pending death of third-party cookies is forcing marketers to accelerate their investments in zero / first party data initiatives