Acquisition of
October 2012
AFS Technologies, the leading provider of integrated software solutions to the consumer packaged goods (CPG) industry, has acquired Quofore, a leader in mobile field service management solutions for representatives of consumer product companies.
- further strengthen the position of AFS as the leading provider of end-to-end trade promotion optimization and mobile field sales solutions in the CPG retail market
- significantly expand the Company’s reach for its enterprise platform to over 40 global markets
About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
About Quofore
Founded in 1998, Quofore International, Inc. is recognized as the international leader in mobile software solutions, incorporating the world’s best practices for field representatives in consumer products companies. Quofore works with customers in more than 40 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Spin Master, The Schwan Food Company and Unilever, as well as numerous small to midsize companies.
About ABRY Partners
Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe.
Client Highlights
- 16 Transactions
- 8 Years of Partnership
Transaction Details
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SectorsIndustrial Software
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ServiceCorporate StrategyM&A
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OwnershipInvestor-Backed
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Practices
Sponsor CoverageSupply Chain Technology
Sponsor Coverage
Supply Chain Technology
“The two acquisitions reinforce our Company's ability to enhance the value of our business automation solutions and drive customer profitability improvement for manufacturers, broker/sales agencies, distributors, and operators in the retail and foodservice channels. Quofore customers will realize the benefit of an expanded offering of AFS products and services to support their ongoing business needs.”