Acquisition of
September 2011
AFS Technologies, the leading provider of integrated software solutions to the consumer packaged goods (CPG) industry, has acquired ROSS Computer Systems, a provider of the best Direct Store Delivery (DSD) solutions in this segment.
- With the Ross acquisition, AFS Technologies now provides more than 1,300 customers in the CPG manufacturing, processing, and distribution segments with a broad solutions portfolio
- AFS Technologies also simultaneously was acquired by ABRY Partners, a leading private equity fund
About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
About Ross Computer Systems
Ross Computer Systems, the leading provider of route accounting and direct store delivery (DSD) software systems, offers unmatched industry specific solutions and expertise to clients deploying DSD applications. Ross’ extensive experience includes clients in a variety of DSD industries including dairy/fluid milk, ice cream, cultured products, wholesale bakery, artisan bread, snack food, packaged ice, juice and teas, bottled water, cookies and cakes, packaged meats and prepared foods.
About ABRY Partners Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe. Abry’s funds are deployed by our close-knit and diverse team of professionals, most of whom have built their careers at the firm.
Client Highlights
- 16 Transactions
- 8 Years of Partnership
Transaction Details
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SectorsIndustrial Software
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ServiceCorporate StrategyM&A
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OwnershipInvestor-Backed
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Practices
Supply Chain Technology
Supply Chain Technology
“With the growth of vendor owned inventory and the growth of 4 PL to include logistics and delivery, Ross fits perfectly into our CPG supply chain. The additional functionality available within the Ross system ensures that AFS will continue to offer its customers the most comprehensive, ‘best-of-breed’ DSD solution available in the CPG industry.”