AFS Technologies has acquired TradeInsight

AFS Technologies, the leading provider of integrated software solutions to the consumer packaged goods (CPG) industry, has acquired MEI, a global provider of trade promotion  management (TPM) solutions to consumer packaged goods manufacturers.

• further strengthen the position of AFS as the leading provider of end-to-end trade promotion optimization and mobile field sales solutions in the CPG retail market
• significantly expand the Company’s reach for its enterprise platform to over 40 global markets

About AFS Technologies

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

About MEI

MEI Computer Technology Group Inc. is a global provider and thought leader in trade promotion management (TPM) solutions, providing consumer packaged goods (CPG) manufacturers with automated solutions to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. Founded in 1983, the company offers TPM software applications and services to enable CPG companies to make more informed business decisions regarding critical trade spend activities.

About ABRY Partners

Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe.